A loud scream can work. You might get some attention. But we hear so many loud screams these days. The possibility you’re not being heard or forgotten is pretty big.
Aren’t we more interested in a nice story? More depth, more love, more history, more passion, more knowledge, more differentiation.
I believe this is possible for every brand and every product. Behind all was a passion, a vision, or just a funny story.
All are a perfect opportunity to come up with a great plan for communication.